In 2019, you released a report which found that 96 % of all deepfakes produced depict some kind of image abuse. What has changed since then? Back then, no one really knew what the deepfake landscape looked like. Our report, The State of Deepfakes, was the first research that mapped it comprehensively. One of the most ...
Mariëtte van Huijstee is an expert on responsible business conduct. She focuses on technology, innovation companies’ societal responsibility and how ongoing digitalisation is changing the fabric of society. Are deepfakes going to play a decisive role in future fake news? I’m afraid they will. Just the potential of actual deepfakes circulating is already impacting how ...
Deepfake videos herald some promise for the media industry, but at present they are mostly used for malicious purposes including the production of non-consensual pornography. The law is failing to protect victims as it struggles to keep pace with technological advances.
The key point I would make about regulating deepfakes is that, in some cases, new laws may be needed, but much of the harm deepfakes cause is covered by existing laws, or could be covered by amending existing laws.
Despite alarmist news stories about deepfakes heralding the end of democracy or truth itself, the technology – for better or worse – is far from perfect, which suggests that there is still a window of opportunity to prepare society, institutions and regulatory frameworks for the moment it is.
Rhetoric about the ‘end of truth’ plays into the hands of people who already are saying you can’t believe anything – and that is neither true of most audiovisual material, nor true yet for deepfakes. We should not panic but prepare instead.
There is a strong need for data protection laws that can adequately address the challenges of user data being misused and harvested without consent by third-party applications, political parties/politicians, researchers, and others.
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