Geertrui Mieke De Ketelaere is Adjunct Professor at Vlerick Business School, and Strategic Advisor at IMEC (IDLab). She holds a master degree in civil and industrial engineering and specialised in robotics and artificial intelligence during her studies. Over the last three decades, she has worked for several multinationals on all aspects of data and analytics (IBM, Microsoft, SAP, SAS, etc). She frequently acts as an expert and coach behind the scenes. In her public presentations and in her recent book ‘Wanted: Human-AI Translators’, De Ketelaere puts the focus on the demystification of the hype around AI. In 2018, she was nominated ‘ICT Woman of the Year’ in Belgium and in 2020 she was appointed as ‘Digital Mind’ by the State Secretary of Digitalisation.