virality

Diarmaid Mac Mathúna © European Union 2019 - Source : EP

Diarmaid Mac Mathúna : “People are starting to realise that algorithms are influencing what we see.”

Diarmaid Mac Mathuna is a Communication Expert on Digital campaigns and content strategy, and Director at Indiepics. He participated in the ESMH event Virality and influencers in digital communication on 3 April in the European Parliament.

Kristof Varga © European Union 2019 - Source : EP

George Markopoulos : “We trawl through social media because that is where the most heated debates are happening right now.”

George Markopoulos is Associate Professor at the Department of Linguistics of the School of Philosophy National and Kapodistrian, at the University of Athens. He participated in the ESMH event Virality and influencers in digital communication on 3 April in the European Parliament.

ESMH : Science and Practice of Virality on Social Media

ESMH : Science and Practice of Virality on Social Media

What drives virality on social media platforms? And how the European message can be conveyed more effectively?

© Tanyabosyk / Shutterstock

Virality and influencers in digital communication

How technologies can carry and amplify messages, becoming viral? Who are the so-called Influencers and how they use the social media to increase the number of their Followers. Join the event of the European Science-Media Hub on 3 April in the European Parliament in Brussels.