press release
Why hype in press releases is ineffective – and how to fix it?
Press releases sometimes exaggerate scientific findings and omit study limitations. Scientists are investigating why, and testing ways to make them more accurate.
A scientist’s opinion: interview with Ionica Smeets on hype in press releases
Interview with Ionica Smeets, professor of science communication at Leiden University, the Netherlands. Prof. Smeets, how do you feel when you encounter buzzwords such as 'groundbreaking', 'world first' and 'landmark study' in a press release? Ionica Smeets: One of the first things a journalist should realise is that press releases tend to overstate findings using ...
A scientist’s opinion: interview with Maike Winters on hype in press releases
Interview with Maike Winters from the Karolinska Institute. Press releases are clearly shorter than the studies they describe. What is wrong with leaving out some aspects of studies? Maike Winters: We saw that studies' limitations, funding sources and conflicts of interest are frequently omitted from press releases. But they are needed to convey a complete ...
