influencer
Talking sustainability on TikTok: how ‘eco-influencers’ communicate
Joachim Allgaier, Professor for Communication and Digital Society at Fulda University (Germany), co-authored an academic paper on environmental communication on TikTok. The study found that the rapidly growing social media platform could have the potential to deal with sustainability issues in short and punchy videos without neglecting the complexity of the topics. He spoke to ...
ESMH : Science and Practice of Virality on Social Media
What drives virality on social media platforms? And how the European message can be conveyed more effectively?
Michael Bossetta : “We need more research into what are the best technological structures to facilitate meaningful dialogue”
Michael Bossetta is social media expert, political and data scientist at the University of Copenhagen and podcaster. He participated in the ESMH event Virality and influencers in digital communication on 3 April in the European Parliament.
Virality and influencers in digital communication
How technologies can carry and amplify messages, becoming viral? Who are the so-called Influencers and how they use the social media to increase the number of their Followers. Join the event of the European Science-Media Hub on 3 April in the European Parliament in Brussels.
