Dr Dimitrios Tsivrikos is a leading London-based Consumer and Business Psychologist of global renown. A lecturer at University College London (UCL), Dr Tsivrikos was the first person to establish the field of Consumer Psychology in the UK and at an early stage understood how making the connection between communications, economics and psychology can help business. His research, teaching and consultancy work specifically involves Business, Consumer/Branding and Occupational Psychology. Throughout his academic career, he has held a number of international research fellowships and has widely published articles in various periodicals and general interest journals.
Scientist: Dimitrios Tsivrikos
COVID-19: How uncertainty affects our consumer behaviour
As the COVID-19 is spreading rapidly around the world without treatment or a vaccine, uncertainty and fear prevails, leading many people to stockpile food, cleaning products and toilet paper. But is this a reasonable response in the face of a pandemic crisis?
A scientist’s opinion : Interview with Dr. Dimitrios Tsivrikos about consumer behaviour during COVID-19
Interview with Dr Dimitrios Tsivrikos, Lecturer in Consumer and Business Psychology at University College London (UCL), UK How is the spread of coronavirus changing consumer behaviour, and are such behaviours reasonable or expected in a time of crisis? When do these behaviours become irrational? Dimitrios Tsivrikos: We have seen a great increase in panic buying, ...
