Carolina Moreno-Castro is a Full Professor of Journalism and member of the Institute on Social Welfare Policy (POLIBIENESTAR) at the University of Valencia. She began her research career at the Institute for Advanced Social Studies (IESA) of the Spanish National Research Council (CSIC), in 1993. From then until now, she has published in around one hundred studies, as much national as international, on the representativeness of health, science, technology and environment on media and social networks. Her publications had a significant impact on media due to her great interest in the transfer of her research outcomes toward society. At this point, she has been collaborating in the knowledge transfer with the Spanish Foundation for Science and Technology (FECYT), and with the Organization of Ibero-American States (OEI).