Professor Anat Gesser-Edelsburg is an Associate Professor (tenure), the head of the Health Promotion Programme at the School of Public Health and Faculty of Social Welfare and Health Sciences, and the Founding Director of the Health and Risk Communication Research Center at University of Haifa, Israel. Currently, she is also a visiting scholar at the UIC (University of Illinois at Chicago) School of Public Health, and an Associate Editor of Disaster Medicine and Public Health Preparedness and BMC Public Health. Prof. Gesser-Edelsburg has won 28 research grants, including the two EU-funded research programmes called TellMe and ASSET. Her most recent book Risk Communication and Infectious Diseases in an Age of Digital Media was published in 2016 by Routledge Studies in Public Health. Her research focuses on health and risk communication, social marketing, the positive deviance approach, Entertainment-Education, evaluation of intervention programs, health promotion and persuasive communications.