Samuel Greiff
Prof. Dr. Samuel Greiff is Professor of Educational Monitoring & Effectiveness at the Technical University of Munich (TUM) since October 2024. At TUM, he leads the Centre for International Student Assessment (ZIB) and oversees the national implementation of the PISA study. Before joining TUM, he headed the “Educational Psychology & Artificial Intelligence” unit at Goethe-University Frankfurt in 2024 and, prior to this, directed the “Cognition, Learning, & Educational Assessment” research group at the University of Luxembourg from 2012 to 2024.
Prof. Greiff’s research centers on systemic educational issues and monitoring through large-scale international studies. His holistic approach to education considers both individual and societal factors, using AI and process data, and integrating 21st-century skills into practices. His work with studies like PISA and PIAAC provides insights for educational policy, supporting evidence-based reforms that enhance equality, effectiveness, and efficiency in education.
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Fighting disinformation in the age of AI: Why Europe needs stronger media and AI literacy
This coming week, 24 to 31 October, is Global Media and Information Literacy Week. It raises awareness about achieving media and information literacy for everyone. AI-powered digital platforms and tools have transformed how we access and generate information, opening new possibilities for communication,... -
An expert's opinion: Interview with Samuel Greiff on new challenges in media and information literacy
In the run-up to the Global Media and Information Literacy Week, taking place from 24 to 31 October 2026, we speak with Prof. Dr Samuel Greiff, Professor of Educational Monitoring & Effectiveness at the Technical University of Munich. He leads the Centre for International Student Assessment and oversees...