Marco Hubert

Marco Hubert is Professor in Digitalization at the Department of Management (Aarhus University). His interdisciplinary research profile comprises behavioural research, information systems research, psychology, and neuroscience with a special focus on the impact of digitalization on individual behaviour, companies, and society. Currently, he is the PI of an EU-funded project – DIGYMATEX - that establishes a digital maturity index for children and adolescents broadly embedded into interdisciplinary research. Furthermore, his work focusses especially on mechanisms of digital platforms, smart technology, information and communication technology (ICT) associated with the investigation of underlying processes in individual decision-making. Here, he has a particular interest in digital environments and the interaction with smart devices. For example, he participates in projects about the investigation of smart home ecosystems, trust and risk perception in online-settings, the impact of technostress on consumer behaviour or the perception of consumers towards the establishment of relationships with virtual conversational agents.