Dietram A. Scheufele
Dietram A. Scheufele is a Principal Investigator in the Morgridge Institute for Research, and a Distinguished Research Fellow at the University of Pennsylvania’s Annenberg Public Policy Center. He is an elected member of the American Academy of Arts and Sciences and the German National Academy of Science and Engineering, and a fellow of the American Academy of Political & Social Science, the American Association for the Advancement of Science, the International Communication Association, and the Wisconsin Academy of Sciences, Arts & Letters. His consulting portfolio includes work for DeepMind, Porter Novelli, PBS, WHO, the World Bank, and various private philanthropies-
Interview with Prof Dietram A. Scheufele on the challenges of science communication today
More evidence does not move a skeptical public; often, it makes them sit tighter. Prof Dietram A. Scheufele, an expert in science communication at the University of Wisconsin–Madison, explains why science communication often fails on polarized topics and how AI may worsen the problem. Science communication...