Bobby Duffy

Bobby Duffy Prof Bobby Duffy, Director of The Policy Institute at King's College London, leads the PERITIA’s data collection and analysis. His responsibility is to ensure the integrity of survey design and analytical approach. He has spent much of his career studying levels and drivers of individual and institutional trust, including as Managing Director of the Ipsos MORI Social Research Institute and Global Director of the Ipsos Social Research Institute. He has also recently published a book, Perils of Perception: Why We’re Wrong About Nearly Everything, which explores the causes of our misperceptions of social realities, across up to 40 countries globally.