Simon Clark is a scientist who regularly posts online videos covering scientific topics. He also wrote ‘Firmament’ - a book on climate change. In this interview for the European Science-Media Hub Simon Clark talks about the importance of making accurate science information available to citizens and the challenges of getting a complex message across to the general public.

 

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• Simon Clark: “Scientists need to clarify the audience that they’re trying to reach and identify the sub-genre of YouTube video that they want to use.”