Outputs will be new ways of training those who engage in science communication, including those underserved by current training – such as bloggers and social media commentators. There will be online briefs aimed at changing current science communication practices to break down barriers preventing open R&I and reach underserved audiences across the EU. Strategies will be developed to improve individual and collective sensemaking by enhancing its openness and reflexivity. Guidance on policy will also be provided to create an environment that encourages open R&I. All of these outputs will be open access, as will the data generated during the research process to encourage a broad discussion and maximise uptake.
RETHINK will bring about meaningful, long-term change in science communication to maximise the opportunities and overcome the challenges of digitalisation, allowing the sector to help society meet key challenges across the European community and beyond.
Coordinator: Athena Institute, research department at Vrije Universiteit’s Faculty of Science (Amsterdam)
Funding scheme: RIA – Research and Innovation action
Partners: Italy (Sissa Medialab), the Netherlands (Athena Institute, Faculty of Science, Vrije Universiteit Amsterdam), Poland (Copernicus Science Center), Portugal (Instituto de Tecnologia Química e Biológica António Xavier – ITQB NOVA), Serbia (Center for the Promotion of Science), Sweden (V&A), UK (UWE Bristol – University of the West of England)